Kimora Lee Simmons was chosen to take on and direct the creation of the new brand. The success of this new venture was based on her innate sense of fashion and her vision to merge the two worlds of high fashion and hip-hop. Her husband, hip hop artist Russell Simmons had contributed to her attraction to the high end life style and this, added to her business sense, would contribute to pushing the Baby Phat brand to the forefront of the extravagant.
Kimoro always had a knack for style and her exotic Asian looks were already breaking through the “norm” of the typical runway supermodels. She was chosen by Karl Langerfeld at 13 years of age as the inspiration for the House of Chanel. Within three years she had already modeled for the world’s most famous designers which included Armani, St. Laurent, Fendi, and Givenchy. She has appeared on the covers of Harper’s Bazaar, Elle, and Vogue. She has been photographed by some of the world’s most well known photographers and become a runway staple seen all over the world. Her fame includes being a tv personality, business woman and a mother of two daughters. Kimora showed that a woman can use fashion elegance to empower herself and inspire other women though the Baby Phat lifestyle.
Kimora’s personal, over the top style absolutely oozes through the Baby Phat line of products. The “who’s who” of the fashion world have made her Fashion Week a fixture in New York and the luxurious designs are bought and worn by everyone from Alicia Keys to Britney Spears to Paula Abdul and Lil’ Kim.
The slinky feline logo of the Baby Phat brand is recognized all over the world as a fashion statement. The symbol has become synonymous with sensuous and sumptuous. The line includes clothing, handbags, shoes, lingerie, jewelry, signature mobile phones and a fragrance that is meant to raise eyebrows. Kimora Lee Simmons has taken the fashion world by storm, and shows no signs of stopping. It is a lifestyle for the stunning and sensational woman who wants to make a clear fashion statement that they are everything hi-hop and gorgeous.
